Manifesto
BACKGROUND
Eugenia Maria Canepone (Rome, 1994) is a product designer from Rome. She holds a bachelor’s degree in Industrial Design and a Master’s degree in Product Design, both from the University of Rome “La Sapienza”.
In the 2016 she went studying in France as Erasmus+ student and in the 2017 in the Netherlands as well. Here she had the opportunity to participate at the Caravan Design Competition (NL) arriving among the top ten finalists, giving her the chance to show her project at the WTC Expo, held in January 2018 in Leeuwarden (NL).
These experiences together with the internships within Ginko design studio and Covo Srl, empowered her design abilities and knowledge together with a strong improvement of her belief about the importance of emotional design.
In April 2019 she has exhibited her Master's thesis project during the Milano Design Week at the Fuorisalone. In October she also exhibited it during the Maker Faire in Rome.
After university she collaborated as research design fellow at the Saperi&Co, a new design research lab of Sapienza University of Rome and as product designer with several firms around the city. She covered the role of Project design manager within the lighting design company Slamp Spa, Pomezia (RM).
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Currently she's looking for a new adventure meanwhile she's working as product design freelancer.
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PHILOSOPHY
With her roots in Italy, Eugenia well learnt and studied the crucial importance of industrial design in the society and in the entire world. Learning from the previous great designers and personalities of the past, mostly Italian and Nordic lessons, plus the current actors in this huge field and following an approach that starts from the user and returns to him, Eugenia developed a red thread that focuses on empathy. She is indeed sensible to empathic and emotional approaches that embrace tradition, memory, materials and users.
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Her design philosophy focuses of the hidden values of an object, its memory, history, materiality, together with a deep analysis of those customers' needs which are hidden and even the user may not be aware of. As results she aims to transforms those values and needs into valuable products. Eugenia also spent some periods abroad (France and Netherlands) where she could experience different and interesting design approaches and cultures that have positively contaminated her methodologies and knowledge and enriched her capabilities.
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An emotion-centered design that, in a world nowadays mostly digital, virtual and high tech, wants to return humans human.
AWARDS & MENTIONS
2021 / WInner of the People's Voice Award, category: Furniture & Product Design
Isola Design Awards | Attash collection
2021 / Special Mention - Hiro Independent Design | Attash collection
EXHIBITIONS
2021 / Wave Market Faire / Rome (IT)
2021 / Belt&Road Exhibition with Saperi&Co / Remote
2019 / Maker Faire / Rome (IT)
2019 / Milan Design Week / Milan (IT)
2018 / WTC Expo / Leuuwarden (NL)
